O Sprinkles, My Beloved Cupcake


I am in LOVE! Red Velvet, Dark Chocolate, Lemon Coconut, Vanilla Chocolate, Chai Latte…..::groan!:: And every day the menu of cupcakes changes, rotating through 20 flavors. Desire, instant gratification and daily variety — what more can a girl ask for? I can’t even write this without salivating. But Sprinkles Cupcakes on Little Santa Monica Boulevard in Beverly Hills was brought to my attention by a friend who knew about my insatiable sweet tooth. “Lookie! We HAVE to go!”

But back then it was still an abstract notion. A cupcake store? Why would I haul my cookies all the way to Beverly Hills and contend with unpredictable metered parking and overly cautious drivers of super-luxury vehicles for a measly cupcake? But then another friend sent me another review. And then there was some dastardly magazine article about Katie Holmes and her love of cupcakes and Sprinkles in particular, and so the buzzing in my head wouldn’t stop.

So one Friday, we treated ourselves to a cupcake excursion and we weren’t disappointed. The experience starts before you walk in. The cute storefront — a big glass window with the simple girly-scripted Sprinkles logo backdropping a couple of cafe tables and chairs. The appropriately iced glass door only offered a porthole for you to peek at all the goodies in the store.

And once you step in, you can’t help but exclaim, “Oooooh!” The glass display case is up high at eye level and you come face to face with all the lovely delicacies — sprinkled and iced in such friendly colors of yellow, white and…well, chocolate brown — sitting in neat little rows. The store also sells coffee and other drinks so you can either sit at their counter or sidewalk cafe table and enjoy your dessert or purchase one of their colorful plastic cupcake containers and sneak it off for an after-lunch snack.

Now I visit pretty regularly, and I can’t just get one cupcake (why would I go all the way to BH for just one?). I get three and have them boxed up “for later.” So far, my favorites are chai latte, dark chocolate, red velvet and lemon coconut. I hope to try all the flavors one day. It’s not just the icing of each flavor but the moistness of the succulent cupcakes that contributes to the tastebud orgasm. Sprinkles’ cupcakes may not be as icing top-heavy as Citizen Cupcake‘s up in San Francisco but that’s OK. You can try to eat just one but before you know it, you’re eating three…and then you feel a little sick.

Sprinkles Black&White cupcake

There’s no real special or baker’s dozen but ordering a couple dozen for afternoon tea, a housewarming party or some very lucky officemates is a stylish, yummy way to celebrate. ($3.25, 12 for $36)

9635 S Santa Monica Blvd
Beverly Hills, CA 90291
(310) 274-8765
Cross Street: Bedford Drive

10 Responses to O Sprinkles, My Beloved Cupcake
  1. gina
    August 22, 2005 | 7:47 am

    Hmmm….yummy…love this place! I frequent Sprinkles every time I’m shopping in the area. I’ve also used them for numerous showers. Can get pricey, but well worth it. Always a hit! 🙂

  2. Caroline on Crack » An L.A. Moment
    November 4, 2005 | 4:08 pm

    […] You have to love the surreal moments of living in L.A.: This afternoon after getting my brows done at Chroma, I, naturally, walked over to Sprinkles Cupcakes to pick up a little sumthin. Nearing the store front, I saw some tall statuesque lady leaning on a parking meter, talking to some guy holding up a film camera. As I walked past them, he asked her, “So how are you feeling today?” from behind the camera. I dared not look at her and instead acted like I didn’t care because god forbid I get mistaken for a tourist. Passing them I heard her reply, “Umm, I’m feeling pretty good actually…” in a lazy voice that surprised me coming from a well-dressed model-type person. […]

  3. […] Perusing through Daily Candy this fine morning, I saw a write-up of a new cupcake store in Burbank that’s sure to rival my beloved Sprinkles! […]

  4. […] I enjoyed my quiet breakfast just staring out the large storefront windows as well as watching the bakers in the kitchen prepare their many orders for the day. Occasionally people walked in but to just order things to go. Once done, I decided to sample some of the bakery’s cupcakes ($2.40). This place is no Sprinkles with its simple offerings of chocolate, vanilla, coconut, pumpkin and carrot (no red velvet today!) but its messy frosting, bright colors, and multi-colored sprinkles reminded me of the cupcakes my mom used to make for my elementary school classes. […]

  5. […] Just in time for the holidays, Sprinkles Cupcakes is featuring special Easter-themed/Passover cupcakes ($3.25 each) from only April 12-15. Such a short time so snatch them up while you can! […]

  6. […] Sure, there are a lot of cupcake stores now (there’s even one in Santa Monica Mall food court) but Sprinkles will always have a special place in my heart. Why’s that? Because they know how to celebrate the holidays. For Valentine’s Day, “the Original Cupcake Bakery” is offering something that’s even sweeter than the standard box o’ chocolates: its XOX Box. […]

  7. […] OK, just when I thought Sprinkles was the only cupcake bakery for me, I read about SusieCakes, “an all-American homestyle bake shop” in Brentwood. […]

  8. Kathy Brilley
    January 12, 2008 | 7:31 am

    I want to try Sprinkles so bad but i live on the East Coast so there are no Sprinkles here!!!

  9. Kathy Brilley
    February 7, 2008 | 1:56 pm

    Your cupcakes look sooooooooooooo good!!!!!!!!

  10. […] Red velvet cupcake from Sprinkles Beverly Hills […]

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