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I started blogging as “Caroline on Crack” back in 2005 to chronicle my exploration of Los Angeles. Here was where I shared news of interesting upcoming events and posted my reviews of bars, restaurants and events. The name “Caroline on Crack” was a remnant of my online zine days in the late ’90s. And those early days of blogging coincided with the start of the cocktail renaissance in L.A. I was drawn to cocktail bars while my food blogging friends were all about, well, food. My consistent blogging eventually led to paid cocktail writing gigs for publications such as LA Weekly, LAist, Los Angeles Magazine, Eater LA and Liquor.com. I still write but have also gone all in on my Instagram, where I post photos and videos about nothing but cocktails.
